Invitados del futuro: ¿Cuáles formatos son el futuro de la cosmética?

Guests of the future: What formats are the future of cosmetics?

Brands of "signature" cosmetics, vegan and organic products, brands that can change not only the quality of the skin, but also the quality of life, identifiable cosmetics...



The closest synonyms to the word "identity" are recognizable, unique. In cosmetology, identity is not only uniqueness, but also the personal attitude and professional qualities of the person behind the brand, as well as the clear philosophy that the brand follows. A brand identity hardly ever comes out of nowhere. As a rule, its foundation is preceded by a certain problem, which the creator of the brand solves with the help of various innovative solutions in cosmetology.


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