"Signature" cosmetics brands, vegan and organic products, brands that can change not only the quality of the skin, but also the quality of life, identifiable cosmetics...
IDENTITY COSMETICS: WHAT IS IT?
The closest synonyms for the word "identity" are recognizable, unique. In cosmetology, identity is not only uniqueness, but also the personal attitude and professional qualities of the person behind the brand, as well as the clear philosophy that the brand follows. An identity brand almost never comes from nowhere. As a rule, its foundation is preceded by a certain problem that the creator of the brand solves with the help of various innovative solutions in cosmetology.