El poder de la imagen personal y de marca

The power of personal and brand image

What do others think of you? How do they see you? How do they perceive you?


I introduce myself,

I am Gemma Prudencio, pharmacist cosmetologist and beauty advisor, founder of the cosmeceutical brand Gemma's Dream, with which I help women to correct the signs of aging through a line of innovative cosmetic products, skin boosters and personalized treatments. online for every skin and woman.


The formulas of my line have been awarded in Innovation and Quality and Research 2020 by LA RAZÓN in the A TU SALUD Awards, and in the Pasteur Awards of the European Economic Association. In recognition of the 20 years of experience that I have as a pharmacist formulating cosmetics, until in 2018 I decided to create my own brand Gemma's Dream.



Over the years I have been creating an image of myself, which I hope is the one I really want to convey: Passion for what I do, quality, confidence and experience.


I have spent more than 20 years dedicating myself to improving people's image, their skin, and motivating them to follow Beautylife routines, a lifestyle.


I transform the skin and the being, improving self-esteem.

Did you know that we are essentially visual?


Which implies that the skin is part of our business card, I would say that 80% and the rest would be made up of the person's attitude and style (dress, scent...which should be in line with the person's character, being comfortable with clothing and scent).



The image is what we see but also what we perceive and sometimes it can be wrong.

Someone may judge us negatively, affecting our reputation. Which should not affect us, because it could generate stress. Also, we can't please everyone.

A personal brand represents all those attributes and benefits that people perceive of oneself, the way of being, doing, values... This combination of factors creates a reference of perceptions in others, which sometimes we are not aware of.

The more we learn to be aware of our brand or personal imprint, the better.

It is about observing ourselves from within as spectators of ourselves, to analyze where we can improve, and enhance our talents.

We must find our essence, be in order to have and then do actions to promote ourselves.


We do not get a brand image, or personal brand quickly: This is a work of years.


We must bear in mind that small actions make great achievements, and thanks to failures we obtain successes.


Did you know that skin and emotions are closely linked?


In my philosophy of life, Beautylife, the challenge is to learn every day to manage our emotions, being exemplary and empathetic, not doing to others what we would not like them to do to us.

Communication between the people around me must be as clear and transparent as possible.

Every day I wake up to see who I can inspire, convince that anything is possible and encourage people to follow some health, beauty and wellness routines. Keys to a good image and personal brand.

The connection between the skin and our nervous system is so important that now that stress is here to stay… we must learn to breathe, relax to prevent outbreaks of eczema, dermatitis, rosacea, psoriasis, etc.


The claims of Gemma's Dream, my product brand:


  • If you look good you feel good.
  • Glow your skin&soul

We have to learn to lead ourselves and let the environment in which we live affect us as little as possible, because we can only influence it, and sometimes not even that.

If we believe in ourselves and are exemplary in what we feel, say and do, people will believe in us.


To enhance our image there must be a connection with our soul.

I believe in an authentic image, with well-groomed skin that shines from the soul, that implies an important emotional balance.

Of course this is valued with a daily job, some routines that I can teach you.

We will have to carry out a series of routines, sports, good nutrition, meditation exercises and apply a series of products the more personalized the better.

Personal success precedes professional.

If you believe in yourself, you believe.

Personal and professional DNA must be in agreement. And our communication is key.

It is key to have an authentic, real story and that we know how to explain it.


Beauty routines to transform your skin:

  • Daily cleaning
  • Hydration / firmness
  • Correction of the signs of aging with specific assets to treat, expression lines, dark circles, bags...
  • Applying antioxidants is key to bringing light to our skin.
  • And not stop having illusions. Dreams rejuvenate our soul.




Listen to the full GemsBeauty Podcast episode by clicking here

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